Denim jeans today

Levis, Wrangler, Dockers, Lee and Diesel. These are just some of the better known names that people associate with the massive global jeans market. The enduring appeal of these blue icons which were originally put together for Californian goldminers is the fact that they combine comfort, durability and style at prices to suit every pocket.

People with only modest budgets can buy basic pairs of jeans either online or in the High Street at historically low prices. They may not carry a well know name but they are rugged enough to do the job.

Those able to pay average prices can expect to secure one of the big, reliable jeans brands while those with deep pockets can opt for one of the top designer names.

In recent years the women’s jeans market has grown to rival the men’s market in size and importance and it’s no wonder that many of the biggest women’s designer labels can now be found on individual pairs. Who would have thought that jeans which were once mainly just worn by cowboys and builders now grace top women’s clothing emporia such as Harvey Nichols and Armani carrying price tags up to £200 a pair.